Known throughout Nevada County as Ridge Feed and The Farm Store, Simply Country has been providing livestock and pet supplies to the community for over 50 years. In 1964 Lloyd Chittock purchased Ridge Feed and Supply, on Ridge Road in Grass Valley, and began the Chittock legacy. His son, Curt bought Ridge Feed in 1987 and expanded the business with the purchase of The Farm Store, in Penn Valley, in 1994.
Today, you will see Lloyd’s grandchildren, Nic Chittock and Chana Chittock, overseeing the day to day at both stores. “It’s hard to put in to words what it means to be the third generation in this business,” said Nic. “I love what I do. I think a lot about the past, my memories as a kid, what my grandpa did, and how far we’ve come.”
The best food starts on the family farm
A time-tested family recipe
Recklessly crunchy dog treats
Canine comfort food
Gourmet dog food & treats
A holistic approach to complete nutrition
Complete and balanced pâté recipes
Soft & Savory Treats for Dogs
Gourmet cat food
A holistic approach to complete nutrition
The Purrrrrfect Way to Treat Your Cat